Self-Publishing From a Female-Driven Perspective

ImageWhat follows is a guest post I requested from my fellow Athens Writers Association author, Katherine Cerulean.

I am writing and planning on self-publishing three books in the next year. I am also a woman.  Now, I’ve never really thought of those two things at the same time, or wondered how interconnected they might be.  But then Rob White, (who I first got to know on FB as we talked about female characters) asked me if I’d write about this topic for his site.

At first all my thoughts were glib.  What was the difference between us female self-published writers and the male ones?  Most of us wear bras?  My sister offered that ‘different parts shake when we write in the nude’.  I had a feeling neither answer was what Rob was asking.  What he wanted to know, I figured, was what didn’t he know or understand about the journey and struggles of a female writer?  Rob’s always been a great proponent of females characters, be it in games, movies, or books, but what about the heroine’s real-life counterparts?  What was that experience like?

Woah, I thought to myself.  I’m probably the least qualified female writer around to write on ‘the female experience’.  I was home schooled out in the country, my only sibling was a sister as tough and who loved the outdoors as much as I did.  My mother was very unsentimental and my father cried at romantic comedies.  AND I break out in hives at the idea of generalizing about women.  Surely there was someone better.

Then I realize, that is part of the experience.  Rob is probably not asked to be the torch-bearer for white men.  Just as a white male character is a blank slate to write a hero’s flaws and eccentricities across, so too is a ‘average’ male self-published author.  If you don’t have a pigeonhole of color, sexuality, or sex, then you start at zero.

Actually, I would argue, below zero, as a writer.  I have thought that’s it’s probably much easier for a woman to strike up a conversation with a stranger than a man; she is at worst no threat and at best a welcome addition.  A man may be welcome too, but he sort of has to prove himself normal and charming, where for a woman it’s expected.

I do feel some women (myself included) do find ourselves at a real disadvantage in being bold and talking to strangers.  They may be happy to talk to us, but we are not used to starting a lot of conversations.  The same is true, only more some, when it comes to selling, shilling, and talking up our books.  There’s still a very real feeling that women should be humble and quiet — and that’s the opposite of the self promotional sales(wo)manship needed to sell books.  We may be making friends, but are we making a profit?  And why do I still feel guilty even thinking about the word ‘profit’?

For myself, the main connection between my sex and my career comes down to characters.  Now, some of my favorite female characters are written by men (of course they are) and I will never believe one can write their own sex better than the other — we are all human in the end.  That said, I think the pressure to write great women characters may be a little more pronounced if you’re female; I know it is for me.

My logic goes like this: more writers still choose to write leads who are their own sex.  And some of my favorite genres are not 50/50 in having male and female writers, so I owe it to woman and little girls everywhere to create some kick-butt heroines in my writing lifetime.  Also, shamefully, I’m more drawn to write male characters.  Why?  Because I’ve seen it done well SO much.  All the more reason to think deeply about my female heroes and even flip sexes while writing a story if it seems suitable.  I have a fantasy called Memento Mori that is in the planning stages and it started out as an adventure with two teenage boys who were in love, but now I’m flipping it to two teenage girls.  I find you can do that sometimes, if it’s early enough in the process.

In closing, I’m reminded of the Chris Rock quote, “Being black is only 5% of my day, but it’s an intense 5%.”  Almost everything I’m doing as a self published author is exactly what Rob is doing, what everyone’s doing, but sometimes I am still brought up short.  By a guy who calls me ‘Hon,’ or by having a very real fear to ask for a sale, or when I have a great idea for a novel but there’s not a female character anywhere near it.

These things are all about me and many women — and men — share them.  And at the end of the day it is this sharing I love — we are all invisible behind our typewriters, no one can see our weight or our makeup, our flaws or our skin color.  And the oldest, whitest guy around may have the exact same fears as the young black woman and he is writing about her and she is writing about him.

There is a weight, a responsibility, to being a female author, but there is a great freedom to being a writer, period.  And one in an era when neither children, lack of money, nor male publishers can hold any of us back.

I can do anything, including forget for a long stretch that I am a woman.

Katherine Cerulean grew up in the countryside near Athens, GA,  home schooled on a farm with dogs, cats, a horse, a pony,  peacocks, rabbits, sheep, goats,  turkeys, an African Gray parrot, and many others.

She has been writing seriously for fifteen years, starting with screenwriting and then moving into novels.  Her completed novels are Other Gods (a fantasy) and A Caged Heart Still Beats (a love story).

She was co-moderator of the Athens Novel Writer Group, wrote a well regarded newsletter for her local Best Buy’s Women’s Leadership Forum chapter.  She is also the creator of People Who Have Come Alive, a Meetup group devoted to helping people achieve their wildest dreams.

She is the founder of the Athens Writers Association.

Katherine still lives in the house she was literally born in (she sleeps 30 feet from where she was born — how many people can say that?), with her sister, who is an amazing artistic genius, and their two dogs.

Since 1997, she has been hard at work improving her craft and measuring up to the high bar of what’s awesome.  Two screenplays and two novels later, she is finally ready to blow the doors off the publishing world with ‘Caged Heart’.

http://katherinecerulean.com

Taking What They Giving ‘Cause We’re Writing For a Living

ImageI have a confession to make. I don’t write fiction full time. Shocking, right? I should be sitting on a magical cloud eating green and blue cookies and drinking sunshine juice and pumping out magical worlds 24/7 while wizards fight dragons on a nearby cloud. Okay, those of your that have read my fiction know that’s not exactly what my full time creative bubble would look like (there’d be a bit less rainbows and a few more scary monsters), but you get where I’m going with this.

No, from time to time -okay a lot of the time- I write for clients. I’ve written for utility companies, I’ve written for design firms, I’ve written for online retailers and even art magazines. Sometimes I’ve known what I was talking about. Sometimes I had to research the difference between an Ai Weiwei and a Rudolf Stingel. Always I’ve been able to produce a piece that said what the client wanted to say with just a little bit of that “Rob irreverence™” mixed in for taste. The results have left my clients anywhere from mostly satisfied to ZOMG WHY HAVEN’T YOU BEEN WRITING ALL OF MY WEBSITE COPY SINCE 2001? I can’t really brag though because for every few wins there’s always a client who just isn’t satisfied with anything unless you crawl inside of their head and pluck their thoughts out word-for-word.

It’s grunt work. It’s unglamorous and often uncredited but it pays the bills and allows me to keep my writing muscles nice and flexed, not to mention allows me to experience writing in styles and voices I normally might never have thought to. In the meantime, I get to step away whenever I can and jump right back into the ocean of creativity and the fictional worlds and characters I know and love.

So how about you? Are any of you writing for people other than yourself and your fans? How does it make you feel? Do you feel challenged or does your creativity get drained and leave you unable to devote the energy you want to your creative work?

A Shy Writer at Dragon*Con

dconmeThere’s a little place that’s been a home away from home for me for the past ten years. It’s less a place, really and more of a state of mind, collection of absurd moments, explosion of untamed expression and geek nirvana all rolled into one. That place is called Dragon*Con. Or Dragon Con if you want to be specific. This year they took out the asterisk. Why was it there to begin with? Because why the hell not. Such is the philosophy of Dragon Con.

I’ve been there seven times in ten years. Three of those years I was lame (or broke depending on how you want to look at it). The other seven years I made the conscious choice to be awesome and throw myself into the storm with nary a plan nor a life preserver nor a care for life nor limb nor liver. This year was my first year attending as a published writer.

My plan was simple. Go there in costume as my protagonist and every time someone asked who I was I’d tell them about my work. I had 500 business cards printed out with my cover art and URL to this very site printed on them. I brought about 50 books in case I could consign some with any of the booksellers in the dealers room. I scheduled (via the handy Dragon Con app) to attend every writer panel I could get my grubby costumed hands on and meet as many people there as possible. Naturally I also brought protein bars, lots of deodorant, $400 cash and a bottle of blueberry vodka to carry in a flask so I wouldn’t have to spend that $400 cash on $10 hotel bar drinks.

I won’t give you all the dirty details because some of them are pretty boring and others are pretty dirty, but here’s the lowdown on what went down downtown in Dragon Con…town:

  • The costume was a great idea. Not only did I get my picture taken a few times – great publicity for The Pull – I also got asked about it a fair bit. That led me into many conversations about who I was, what I did and who the character was. The vast majority of the business cards I gave out landed in pockets this way and not in the trash. I saw another struggling indie author simply handing her cards to every person in the registration line. Do you know what else I saw? A trail of discarded business cards on the sidewalk that could have led Hansel and Gretel into the candy cabin of wasted marketing budget.
  • Going to writing panels was also a great idea. I left some materials on tables in these panels and heard some good advice from successful fantasy and YA authors, but the real prize was the opportunity to talk to other authors like me who were taking steps on their road to getting their work out there. I met fantasy authors, horror authors, comic authors and even a lesbian bondage erotica author from Ireland. All of them were very cool people who I hope to meet again.
  • Trying to get my book consigned by booksellers? Not such a great idea. I figured it was a long shot but I wasn’t prepared for the amount of bungholery I received from vendors telling me with their lips that they weren’t interested and telling me with their eyes to go die in a fire. Getting your book carried by retailers in real life is hard. Getting your book carried by retailers during a con is a hell of a lot harder. Plus most of them were from out of state and didn’t want any more stock than what they currently had. Fair enough. Best of luck to them.
  • I learned that the best way to talk to guest writers themselves is to go to readings. Often it’ll just be you and a handful of other fans shooting the breeze with one of their favorite authors. Hell, even if you don’t know the author it’s still a good way to glean some insight from someone with experience in the industry.

Now keep in mind I did all of this as an introvert with lifelong social anxiety and a complete lack of understanding of the language of small talk. It just so happens, however, that I am also an introvert with lifelong social anxiety, a complete lack of understanding of the language of small talk AND A COMPLETE UNWILLINGNESS TO LET MYSELF CHICKEN OUT AND BE ANYTHING LESS BUT AWESOME. I realized early on that I was among people with similar passions to my own, so an easy icebreaker was always within reach. Inside of writer panels my secret weapon was, “So what do you write?” Outside of writer panels it was, “So what are you here for?” Sometimes I got the blank stare, but more often than not people were excited to share their interests with me and listen to mine.

This experience has given me a great amount of encouragement and more than a little bit of gumption to go back out there and bring my masked, writin’ self to every little (or big) convention, seminar and meeting of writers and fantasy/sci-fi fans I can possibly attend. It’ll be like I’m a touring musician except I’ll be lugging books around instead of an expensive PA system. At best I’ll successfully market myself as a writer. At worst I’ll have a hell of a good time.

Dragon Con 2014, get your beautifully weird behind over here so I can keep this crazy train rolling.